Polestar 2
Polestar 2
Polestar 2
A project designed to highlight the aesthetics of the Polestar 2, with carefully selected locations that emphasize the brand’s unique style.
A project designed to highlight the aesthetics of the Polestar 2, with carefully selected locations that emphasize the brand’s unique style.
A project designed to highlight the aesthetics of the Polestar 2, with carefully selected locations that emphasize the brand’s unique style.

Process

After securing approval for a two-day shoot with Polestar management in Brussels, we began thorough preparations for the sessions scheduled for August 16th and 17th.

We dedicated considerable time to studying the brand's style and philosophy to fully capture its spirit. Due to the limited time available for the shoot, which did not allow us to travel outside Belgium to scout locations, we conducted extensive research using Google Maps to find the best spots that perfectly reflect the brand's aesthetics and values.

Our primary location was Antwerp, with a final shoot destination along the coastline near the Dutch border. A week before the shoot, we inspected each chosen site and took test shots with another vehicle. This allowed us to refine every shot down to the smallest details and verify our planned angles, ensuring that we could make the most of every minute on the shoot days.

Services

Photography

Brand Identity

Shoot Organization

All Works