Process
SYZYGY is a streetwear brand founded by two girls who aim to redefine the concept of streetwear. Their debut collection, SS24, revolves around the Traffic Hearts concept. The collection draws inspiration from the metaphor of a ‘traffic heart’—a symbol of love where only one person can pass through when the green light shines. Each piece reflects this idea of enduring love that overcomes challenges and stands the test of time.
The brand's name carries profound meaning. In astronomy, syzygy describes the alignment of three celestial bodies, while in psychology, it signifies a state of balance and harmony between opposing forces. This principle underpins the brand's approach to fashion: merging ideas, perspectives, and details into a cohesive style that highlights individuality.
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